WeChat is used by 1.1 billion people in over 200 countries and regions and is said to be the world’s most popular messenger application. Growing rapidly, Tencent is the world’s third-largest IT company after Google and Facebook. WeChat is a free voice call and messenger smartphone application operated by Tencent, China’s largest IT company as measured by market capitalization. In China, the characters of the program have received very enthusiastic support from online communities, thereby inspiring the new sticker service on WeChat. TBS has licensed “Beyond the Boundary” in markets outside Japan as well, where its popularity continues to rise. Since the program started airing in October, it has established a strong and loyal fan base, and the motion picture “Beyond the Boundary –I’LL BE HERE–” is scheduled to reach theaters across Japan this spring. Another key character is Mirai Kuriyama, who is an ikaishi, or warrior from another world.
BEYOND THE BOUNDARY CHARACTERS SERIES
TBS’s anime character business continues to grow globally! Recently TBS agreed to supply stickers featuring 16 characters from its popular anime series “Beyond the Boundary” to the free voice call and messenger smartphone application WeChat, which is operated by Tencent, China’s largest IT company.īased on the ‘light novel’, as termed in Japan which targets teens and young adult demographic, by Nagomu Torii, “Beyond the Boundary” is a schoolyard battle action story featuring the character of Akito Kanbara, who was born of a human and a youmu, one of the fearsome monsters that humans battle.
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